I love Halloween! Who doesn't? Recent news reports cite surveys that show Halloween is the favorite holiday of more than 2/3 of adults out there. Judging by the events over the weekend, I'd say that is just about right. 

Once again, High Impact Creations had an opportunity to take photographs of costume-clad patrons down at Franchesco's 2012 Halloween Party in Rockford, IL. Thank you Franchesco's for this opportunity. The photos are posted in a gallery here on this web site as well as on High Impact Creations Facebook page. 

For businesses, this is a great way to extend your brand into the social networking circles--not by a single monolithic post, rather by the constant tagging and sharing of all the zombies, witches, and other creatures that tag themselves in those photos. And what appears behind them? The business logo of course! On top of that: one of the local radio stations mentioned the photos on the air several times and drove additional traffic to the photos which translates into additional impressions on that business's logo. 

Beyond the obvious benefit to the business, I received overwhelmingly positive feedback from every one of the patrons that came before my lens. After going through all the work of putting together that "hot" or "scary" costume, who wouldn't want to have a professional photo of it? This is the type of photography that I love and these are the type of people I love to meet.

Until next time creatures of the night!!!

Jason Mielke